Our
Story
While visiting a friend’s alpaca farm in her
hometown of Clarence, NY, our founder, Holly Henderson had one of her first
experiences with alpacas. Feeling the soft and lush alpaca fiber, what was a
slight joke "One day I'll make something out of their fleece!", became a reality
as her interest in and initial experiments with the natural alpaca fiber yielded
beautiful results. After further research and testing, Holly decided to
combine her over 30 years in the industry as a fashion illustrator, knitwear
designer, tech expert with her love of animals, nature and Made-In-USA
initiatives, and launched Simply Natural Clothing in 2011. Translating
these qualities into an heirloom quality line of accessories and garments that
emphasize beauty, quality and durability has been not only a natural fit, but a
labor of love, as well.
About Our Clothing
By
combining eco-friendly resources with innovative technology, we design and
produce clothing and fashion accessories entirely in the United States. Our
pledge is to help make sustainable fashion and textile developments the
mainstream instead of the exception, having environmental, social as well as
economic impacts.
Founded on a set of
principles that include complete transparency in business operations and
noticeable simplicity, our farm-to-consumer concept begins at the organic fiber
level with the premier resource being alpaca fleece. Sheared direct from
the animal, the fleece is then spun into yarn, designed, and made into
apparel. By combining styles with causes, Simply Natural Clothing enables
consumers to choose a style, purchase it and feel good that they get a great
product and through each purchase, identify with and support a worthy cause, as
well.
Why We Do It
Connections with farmers either through
family and/or friendships, enthusiasm of the outdoors and the stewardship it
requires, a love of fashion, a growing movement of sustainable endeavors and a
great desire to bring manufacturing back to the United States are just some of
the driving forces behind Simply Natural Clothing.
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